Strategy

Making good the use of the various modes of communication that are available to reach out effectively to the mass audiences is part of Roza’s advertising strategy in her marketing plan.
Apart from her enlightening Question and Answer section on various print media, namely Berita Harian/Minggu and the Lima, she extends her expertise to reach over the phone and the radio.
It is here that she patiently entertains phone-in enquiries that are related to housing and other connected issues such as bank loans, insurance, renovation and legal matters.
She manages to touch base with audiences from diverse backgrounds. To be part of a beneficial programme to the audiences, she is always proactive, prepared and up to date on various subjects that are linked to estate and property and financial management.
She attains great satisfaction by “ Being the solution to people's problem” And “Making new friends”


